The "Friends" Programme
The Friends of the Rotary Club of Ascot programme was started in
January 2004 to facilitate a recruitment platform for the Club and to
bring together a powerful force of up to 100 people for the good of
our area under the direction of the Club.
Vision / Strategy
- To re-establish the Rotary Club of Ascot not only to be seen as,
but to operate as the senior service club in our area.
- On a continuing basis to identify 60+ "Friends" in the
Ascot, Sunningdale and Sunninghill area who can assist this
strategy.
- To identify one Rotary meeting a month where such "Friends"
can be invited to a top class speaker meeting.
- To reach out to Ascot Round Table - assist them with their
recruitment - and Ascot 41 Club.
- To reach out to other Service clubs.
- To re-establish links with local Business using e-mail and web
links.
- To enable the Friends to become the feeder for future Ascot
Rotarians rather than one-off tactical membership campaigns.
Implementation of Strategy
- Friends have been invited to the 2nd Rotary meeting of the month.
- There has been no attendance obligation.
- A seating plan ensures that all Friends and Rotarians are mixed
at each meeting.
- Friends and partners have been invited to the 5th meetings of the
month which include partners of Rotarians.
- Friends are encouraged to contribute to and support Rotary
fund-raising and social activities.
- There is no annual Friends 'subscription'
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Summary of the Friends programme to June 2007
- The first 48 months (January 2004 - December 2007) of meetings
held each 2nd Wednesday of the month have proved a great success.
- The standard of speakers has been generally outstanding.
- A minimum of 6 and a maximum of 26 Friends have attended each
meeting except December, and as from 2008 it has been decided to
drop the December "Friends" meeting from the diary.
- Club membership numbers have grown from 24 to 38 Rotarians with a
target of 50 .
- There are currently over 30 Friends.
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- 15 Friends have already become Rotarians
- A further 10 Friends are expected to become Rotarians by
December 2009.
- 14 Friends are members of Ascot 41 Club
- 4 Friends are members of Ascot Round Table
- The Friends attendance is currently 20% and to be Friend a
person needs to commit to just one meeting a year.
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- Friends directed the reintroduction in 2004 and 2005 Rotary Club
of Ascot Charity Golf Day that produced a total of £15K in
total for Charities. The Rotary Club has now taken this very
successful format to £12K in the 2006 event and £13,500 in
2007.
- Friends have also supported other Rotary Club of Ascot projects.
- The Marketing Plan to encompass e-mail and Web links with 350
local businesses is in progress.
Please email us for more information.
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